SafeTTy Systems Ltd (based in the UK), helps its customers to develop software for reliable space-based systems, automotive systems (including autonomous vehicles), industrial control systems, medical systems, railway systems, sports equipment thanks to an industry-proven engineering process that integrates ‘Time-Triggered (TT) software architectures with patented run-time monitoring techniques. SafetTTy appointed Swift Act LLC (based in Egypt), which is an embedded products and services company as a Software Development and Training Partner in December 2020, and Swift Act TT was born. We were asked to brand this newborn alliance to craft the public perception of both companes. The teams had an iconin mind and thanks to their clear vision, our design skills, and a series of meetings, we fully branded Swiftact TT top to bottom.